Sequential market basket analysis

Marketing Letters

Volumn 23, Issue 3, 2012, Pages 505-516

  Kamakura, Wagner A ^a  

^a DUKE UNIVERSITY   (United States)

Author keywords

Market basket analysis; Shopping behavior

Indexed keywords

EID: 84864387804     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9181-6     Document Type: Article

References (12)

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