The relationship between supplier development and firm performance: The mediating role of marketing process improvement

Journal of Business and Industrial Marketing

Volumn 28, Issue 6, 2013, Pages 523-532

  Asare, Anthony K ^a   Brashear, Thomas G ^b   Yang, Jing ^b   Kang, Jun ^c  

^a QUINNIPIAC UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

^c HUNAN UNIVERSITY   (China)

Author keywords

Intangible assets; Market based asset framework; Marketing; Organizational performance; Supplier development; Supplier relations; Suppliers

Indexed keywords

EID: 84881584513     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-04-2013-0100     Document Type: Article

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