The concept and marketing implications of hispanicness

Journal of Marketing Theory and Practice

Volumn 17, Issue 4, 2009, Pages 303-316

  Villarreal, Ricardo ^a   Peterson, Robert ^b  

^a UNIVERSITY OF SAN FRANCISCO   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70349511075     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679170401     Document Type: Article

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