Country image as a nation-branding tool

Marketing Intelligence and Planning

Volumn 31, Issue 5, 2013, Pages 538-556

  Hakala, Ulla ^a   Lemmetyinen, Arja ^a   Kantola, Satu Päivi ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

Awareness; Branding; Brands; Country image; Destination; Finland; Information sources; Non visitors

Indexed keywords

EID: 84881060514     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-04-2013-0060     Document Type: Article

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