Product variety and firm survival in the microcomputer software industry

Strategic Management Journal

Volumn 25, Issue 10, 2004, Pages 1005-1025

  Cottrell, Tom ^a   Nault, Barrie R ^a  

^a UNIVERSITY OF CALGARY   (Canada)

Author keywords

Diversification; Firm survival; Product strategy

Indexed keywords

DATA REDUCTION; PRODUCT DEVELOPMENT; RESEARCH AND DEVELOPMENT MANAGEMENT; SOCIETIES AND INSTITUTIONS; SOFTWARE ENGINEERING; STRATEGIC PLANNING;

PRODUCT INTEGRATION; PRODUCT STRATEGIES; PRODUCT VARIETY; SOFTWARE INDUSTRY;

MICROCOMPUTERS;

EID: 4644294103     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/smj.408     Document Type: Article

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