Institutional commitment of traditional and non-traditional-aged students: a potential brand measurement?

Journal of Marketing for Higher Education

Volumn 23, Issue 1, 2013, Pages 90-112

  Wardley, Leslie J ^a   Bélanger, Charles H ^a   Leonard, Valorie M ^a  

^a LAURENTIAN UNIVERSITY   (Canada)

Author keywords

branding; institutional commitment; institutional fit; non traditional students; persistence; retention; university

Indexed keywords

EID: 84880406184     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841241.2013.810691     Document Type: Article

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