Managing for media anarchy: A corporate marketing perspective

Journal of Marketing Theory and Practice

Volumn 21, Issue 3, 2013, Pages 307-318

  Bruce, Margaret ^a   Solomon, Michael ^b  

^a UNIVERSITY OF CENTRAL LANCASHIRE   (United Kingdom)

^b SAINT JOSEPH S UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84880270669     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679210305     Document Type: Article

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