The future looks "Right": Effects of the horizontal location of advertising images on product attitude

Journal of Consumer Research

Volumn 40, Issue 2, 2013, Pages 223-238

  Chae, Boyoun Grace ^a   Hoegg, Joandrea ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84880101470     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/669476     Document Type: Article

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