Shelf space schemas: Myth or reality?

Journal of Business Research

Volumn 66, Issue 7, 2013, Pages 881-888

  Valenzuela, Ana ^a   Raghubir, Priya ^b   Mitakakis, Chrissy ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Cognitive schemas; Congruency theory; Retail strategy; Shelf placement

Indexed keywords

EID: 84876735963     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.12.006     Document Type: Article

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