On southbound ease and northbound fees: Literal consequences of the metaphoric link between vertical position and cardinal direction

Journal of Marketing Research

Volumn 46, Issue 6, 2009, Pages 715-724

  Nelson, Leif D ^a   Simmons, Joseph P ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

Embodied cognition; Intuition; Perceptual symbols; Price perceptions; Time perception

Indexed keywords

EID: 73649085810     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.6.715     Document Type: Article

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