Investigating the drivers that influence the adoption of differentiated food products: The case of a Greek urban area

British Food Journal

Volumn 115, Issue 7, 2013, Pages 917-935

  Loizou, Efstratios ^a   Michailidis, Anastasios ^a   Chatzitheodoridis, Fotios ^b  

^a ARISTOTLE UNIVERSITY OF THESSALONIKI   (Greece)

^b UNIVERSITY OF WESTERN MACEDONIA   (Greece)

Author keywords

Adoption drivers; Consumer behaviour; Differentiated food products; Food products; Greece; Multivariate analysis; Organic foods

Indexed keywords

EID: 84879738297     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-04-2010-0068     Document Type: Article

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