Motivations and cognitive structures of consumers in their purchasing of functional foods

Food Quality and Preference

Volumn 19, Issue 6, 2008, Pages 525-538

  Krystallis, Athanasios ^a   Maglaras, George ^b   Mamalis, Spyridon ^c  

^a INSTITUTE OF TECHNOLOGY OF AGRICULTURAL PRODUCTS   (Greece)

^b UNIVERSITY OF IOANNINA   (Greece)

^c ARISTOTLE UNIVERSITY OF THESSALONIKI   (Greece)

Author keywords

Cognitive structures; Functional foods; Greece; Means end chains; Purchasing motives

Indexed keywords

EID: 44549085731     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2007.12.005     Document Type: Article

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