The influence of perceived product quality, relative price and risk on customer value and willingness to buy: A study of private label merchandise

Journal of Product and Brand Management

Volumn 22, Issue 3, 2013, Pages 218-228

  Beneke, Justin ^a   Flynn, Ryan ^a   Greig, Tamsin ^a   Mukaiwa, Melissa ^a  

^a UNIVERSITY OF CAPE TOWN   (South Africa)

Author keywords

Individual perception; Price; Private label; Quality; Republic of South Africa; Retailing; Risk; Store brand; Value

Indexed keywords

EID: 84879358042     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/JPBM-02-2013-0262     Document Type: Article

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