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Volumn 16, Issue 2, 2007, Pages 82-97

British grocers' brand extension in financial services

Author keywords

Brand extensions; Financial services; Retailing; Risk analysis; Trust; United Kingdom

Indexed keywords


EID: 34247328984     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710739964     Document Type: Article
Times cited : (24)

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