Winning at the first and second moments of truth: An exploratory study

Managing Service Quality

Volumn 15, Issue 1, 2005, Pages 102-115

  Löfgren, Martin ^a  

^a KARLSTAD UNIVERSITY   (Sweden)

Author keywords

Consumer behaviour; Packaging; Services

Indexed keywords

EID: 19744376511     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520510575290     Document Type: Article

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