Winning at retail: Research insights to improve the packaging of children's products

Young Consumers

Volumn 5, Issue 1, 2004, Pages 17-22

  Young, Scott ^a  

^a Perception Research Services   (United States)

Author keywords

Children (Age groups); Packaging; Retail marketing

Indexed keywords

EID: 79959699105     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610410814012     Document Type: Article

References (0)