Leading the transformation to co-creation of value

Strategy and Leadership

Volumn 37, Issue 2, 2009, Pages 32-37

  Ramaswamy, Venkat ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

360 degree feedback; Innovation; Modelling; Strategic planning; Value added; Worldwide web

Indexed keywords

EID: 70349424024     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570910941208     Document Type: Article

References (5)

1. Co-creating value through customers' experiences: the Nike case Strategy & Leadership, Vol. 36 No. 5, September/October 2008.
2. This example is based on personal discussions, interviews, and interactions with the senior management of HCL Technologies and its CEO Vineet Nayar.
3. Co-creating unique value with customers Strategy & Leadership, Vol. 32 No. 3, March 2004.
4. See also P&G's innovation culture by A.G. Lafley, with an introduction by Ram Charan, Strategy + Business, August 2008.
5. Visit http://usercontribution.intuit.com/Intuit-and-user-contribution-systems