Ad revenue and content commercialization: Evidence from blogs

Management Science

Volumn 59, Issue 10, 2013, Pages 2314-2331

  Sun, Monic ^a,b   Zhu, Feng ^b  

^a STANFORD UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Ad sponsored business model; Blog; Media content; Platform based markets; Revenue sharing; User generated content

Indexed keywords

BLOG; BUSINESS MODELING; MEDIA CONTENT; REVENUE-SHARING; USER-GENERATED CONTENT;

COMMERCE; SOFTWARE TESTING;

BLOGS;

EID: 84878214370     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1120.1704     Document Type: Article

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