Content and advertising in the media: Pay-tv versus free-to-air

International Journal of Industrial Organization

Volumn 26, Issue 4, 2008, Pages 949-965

  Peitz, Martin ^a,b   Valletti, Tommaso M ^b,c,d  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b CEPR   (United Kingdom)

^c IMPERIAL COLLEGE LONDON   (United Kingdom)

^d UNIVERSITY OF ROME TOR VERGATA   (Italy)

Author keywords

Advertising; Media; Product differentiation; Two sided markets

Indexed keywords

EARNINGS; PRODUCT DESIGN; TELEVISION; WIRELESS TELECOMMUNICATION SYSTEMS;

ADVERTISING INTENSITY; FREE TO AIR TELEVISIONS; PRODUCT DIFFERENTIATION; TWO SIDED MARKETS;

MARKETING;

EID: 43949138618     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2007.08.003     Document Type: Article

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