Strategies to fight ad-sponsored rivals

Management Science

Volumn 56, Issue 9, 2010, Pages 1484-1499

  Casadesus Masanell, Ramon ^a   Zhu, Feng ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Advertising; Business models; Pricing; Strategy; Tactics

Indexed keywords

ADVERTISING; BUSINESS MODELS; PRICING; STRATEGY; TACTICS;

COMPETITION; OPTIMIZATION;

COMMERCE;

EID: 77956641681     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1100.1199     Document Type: Article

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