Business models for media firms: Does competition matter for how they raise revenue?

Marketing Science

Volumn 28, Issue 6, 2009, Pages 1112-1128

  Kind, Hans Jarle ^a   Nüssen, Tore ^b   Sørgard, Lars ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

^b UNIVERSITY OF OSLO   (Norway)

Author keywords

Advertising; Media economics; Pricing

Indexed keywords

EID: 70449347357     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0514     Document Type: Article

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