Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy

Journal of Business Research

Volumn 66, Issue 9, 2013, Pages 1448-1456

  Habel, Cullen ^a   Lockshin, Larry ^b  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Double jeopardy; Loyalty; Market modeling; Marketing theory; NBD Dirichlet

Indexed keywords

EID: 84878129246     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.05.012     Document Type: Article

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