Comparing double jeopardy effects at the behavioral and attitudinal levels

Journal of Product & Brand Management

Volumn 13, Issue 3, 2004, Pages 180-191

  Bandyopadhyay, Subir ^a   Gupta, Kunal ^b  

^a INDIANA UNIVERSITY NORTHWEST   (United States)

^b Burke Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993099351     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410538078     Document Type: Article

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