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Volumn 20, Issue 2, 2002, Pages 104-112

How health managers see prescribing

Author keywords

Health care; Managers; National Health Service; Pharmaceuticals; Resource management; United Kingdom

Indexed keywords


EID: 84986131516     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210418527     Document Type: Article
Times cited : (5)

References (13)
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    • Profiting from the ‘80-20 rule of thumb
    • November/December
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    • Anscheutz, N.1
  • 3
  • 6
    • 0001071136 scopus 로고
    • Mail survey response rate: a meta-analysis of selected techniques for inducing response
    • Fox, R.J., Crask, M.R. and Kim, J. (1988), “Mail survey response rate: a meta-analysis of selected techniques for inducing response”, Public Opinion Quarterly, Vol. 52 No. 4, pp. 467-91.
    • (1988) Public Opinion Quarterly , vol.52 , Issue.4 , pp. 467-491
    • Fox, R.J.1    Crask, M.R.2    Kim, J.3
  • 10
    • 84986008747 scopus 로고    scopus 로고
    • Write to reply
    • Reed, D. (1996), “Write to reply”, Marketing Week, Vol. 19 No. 38, pp. 35-8.
    • (1996) Marketing Week , vol.19 , Issue.38 , pp. 35-38
    • Reed, D.1
  • 11
    • 84986019973 scopus 로고
    • Patterns of pharmaceutical prescribing
    • unpublished PhD thesis, London University
    • Stern, P. (1994), “Patterns of pharmaceutical prescribing”, unpublished PhD thesis, London University.
    • (1994)
    • Stern, P.1
  • 12
    • 0012101833 scopus 로고    scopus 로고
    • Long-run loyalty: an exploratory study
    • May
    • Stern, P. (1997), “Long-run loyalty: an exploratory study”, Marketing and Research Today, May, pp. 70-80.
    • (1997) Marketing and Research Today , pp. 70-80
    • Stern, P.1
  • 13
    • 0002704787 scopus 로고
    • On the measurement of purchase data: surveys versus purchase diaries
    • Wind, Y. and Lerner, D. (1979), “On the measurement of purchase data: surveys versus purchase diaries”, Journal of Marketing Research, Vol. 16, pp. 39-47.
    • (1979) Journal of Marketing Research , vol.16 , pp. 39-47
    • Wind, Y.1    Lerner, D.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.