The primacy of data?

European Journal of Marketing

Volumn 42, Issue 11-12, 2008, Pages 1141-1144

  Lee, Nick ^a   Greenley, Gordon ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Data collection; Market research; Sciences

Indexed keywords

EID: 54849437730     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810903583     Document Type: Review

References (1)

1. Anderson, C. (2008), "The end of science: the data deluge makes the scientific method obsolete", WIRED, Vol. 16 No. 7, pp. 108-9.