메뉴 건너뛰기




Volumn 66, Issue 9, 2013, Pages 1377-1388

From significant difference to significant sameness: Proposing a paradigm shift in business research

Author keywords

(Overlapping) confidence intervals; Abductive inference; Critical realism; Hypothetico deductive inference; P Values; Replication research; Theory development; Theory testing

Indexed keywords


EID: 84878116718     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.05.002     Document Type: Article
Times cited : (42)

References (132)
  • 2
    • 0141991835 scopus 로고    scopus 로고
    • Bridging scholarship in management: Epistemological reflections
    • Aram J., Salipante P. Bridging scholarship in management: Epistemological reflections. British Journal of Management 2003, 14:189-205.
    • (2003) British Journal of Management , vol.14 , pp. 189-205
    • Aram, J.1    Salipante, P.2
  • 3
    • 0040037776 scopus 로고
    • Good empirical generalizations
    • Barwise P. Good empirical generalizations. Marketing Science 1995, 14(3):G29-G35.
    • (1995) Marketing Science , vol.14 , Issue.3
    • Barwise, P.1
  • 4
    • 21844501992 scopus 로고
    • Empirical generalizations and marketing science: A personal view
    • Bass F. Empirical generalizations and marketing science: A personal view. Marketing Science 1995, 14:G6-G19.
    • (1995) Marketing Science , vol.14
    • Bass, F.1
  • 6
    • 0036677636 scopus 로고    scopus 로고
    • Bayesian design of "successful" replications
    • Bayarri M., Mayoral A. Bayesian design of "successful" replications. American Statistician 2002, 56(August):207-214.
    • (2002) American Statistician , vol.56 , Issue.AUGUST , pp. 207-214
    • Bayarri, M.1    Mayoral, A.2
  • 7
    • 18144371236 scopus 로고    scopus 로고
    • How business schools lost their way
    • (May)
    • Bennis W., O'Toole J. How business schools lost their way. Harvard Business Review 2005, 8(3):96-104. (May).
    • (2005) Harvard Business Review , vol.8 , Issue.3 , pp. 96-104
    • Bennis, W.1    O'Toole, J.2
  • 8
    • 84936527430 scopus 로고
    • Statistical analysis and the illusion of objectivity
    • (March-April)
    • Berger J., Berry D. Statistical analysis and the illusion of objectivity. American Scientist 1988, 76:159-165. (March-April).
    • (1988) American Scientist , vol.76 , pp. 159-165
    • Berger, J.1    Berry, D.2
  • 16
    • 0002499836 scopus 로고
    • Building a replication tradition in marketing
    • American Marketing Association, Chicago, K.L. Bernhardt (Ed.)
    • Brown S., Coney K. Building a replication tradition in marketing. Marketing 1776-1976 and beyond 1976, 622-625. American Marketing Association, Chicago. K.L. Bernhardt (Ed.).
    • (1976) Marketing 1776-1976 and beyond , pp. 622-625
    • Brown, S.1    Coney, K.2
  • 18
    • 1942422934 scopus 로고
    • Model uncertainty, data mining and statistical inference (with discussion)
    • Chatfield C. Model uncertainty, data mining and statistical inference (with discussion). Journal of the Royal Statistical Society. Series A 1995, 158:419-466.
    • (1995) Journal of the Royal Statistical Society. Series A , vol.158 , pp. 419-466
    • Chatfield, C.1
  • 19
    • 0039484817 scopus 로고    scopus 로고
    • Confessions of a pragmatic statistician
    • Chatfield C. Confessions of a pragmatic statistician. Statistician 2002, 51:1-20.
    • (2002) Statistician , vol.51 , pp. 1-20
    • Chatfield, C.1
  • 20
    • 1642353589 scopus 로고    scopus 로고
    • Why hard-nosed executives should care about management theory
    • Christensen C., Raynor M. Why hard-nosed executives should care about management theory. Harvard Business Review 2003, 81(September):66-74.
    • (2003) Harvard Business Review , vol.81 , Issue.SEPTEMBER , pp. 66-74
    • Christensen, C.1    Raynor, M.2
  • 22
    • 19044394890 scopus 로고    scopus 로고
    • Revising the boundaries: Management education and learning in a postpositivist world
    • Clegg S., Ross-Smith A. Revising the boundaries: Management education and learning in a postpositivist world. The Academy of Management Learning and Education 2003, 2:85-99.
    • (2003) The Academy of Management Learning and Education , vol.2 , pp. 85-99
    • Clegg, S.1    Ross-Smith, A.2
  • 26
    • 66249106389 scopus 로고
    • On probability as a basis for action
    • Deming W. On probability as a basis for action. American Statistician 1975, 29(4):146-152.
    • (1975) American Statistician , vol.29 , Issue.4 , pp. 146-152
    • Deming, W.1
  • 27
    • 0037833460 scopus 로고    scopus 로고
    • Vicarious learning, undersampling of failure, and the myths of management
    • Denrell J. Vicarious learning, undersampling of failure, and the myths of management. Organization Science 2003, 14(3):227-243.
    • (2003) Organization Science , vol.14 , Issue.3 , pp. 227-243
    • Denrell, J.1
  • 28
    • 0002450797 scopus 로고    scopus 로고
    • Conducting marketing science: The role of replication in the research process
    • Easley R., Madden C., Dunn M. Conducting marketing science: The role of replication in the research process. Journal of Business Research 2000, 48(April):83-92.
    • (2000) Journal of Business Research , vol.48 , Issue.APRIL , pp. 83-92
    • Easley, R.1    Madden, C.2    Dunn, M.3
  • 29
    • 0038595038 scopus 로고    scopus 로고
    • Marketing: A critical realist approach
    • Easton G. Marketing: A critical realist approach. Journal of Business Research 2002, 55(February):103-109.
    • (2002) Journal of Business Research , vol.55 , Issue.FEBRUARY , pp. 103-109
    • Easton, G.1
  • 31
    • 0042302840 scopus 로고
    • Theory or well-based results: Which comes first?
    • Kluwer, Boston, G. Laurent, G. Lilien, B. Pras (Eds.)
    • Ehrenberg A. Theory or well-based results: Which comes first?. Research traditions in marketing 1993, 79-108. Kluwer, Boston. G. Laurent, G. Lilien, B. Pras (Eds.).
    • (1993) Research traditions in marketing , pp. 79-108
    • Ehrenberg, A.1
  • 35
    • 0000346471 scopus 로고    scopus 로고
    • Organizational configurations and performance: The role of power in extant research
    • Ferguson T., Ketchen D. Organizational configurations and performance: The role of power in extant research. Strategic Management Journal 1999, 20:385-395.
    • (1999) Strategic Management Journal , vol.20 , pp. 385-395
    • Ferguson, T.1    Ketchen, D.2
  • 37
    • 0001348040 scopus 로고
    • The arrangement of field experiments
    • Fisher R. The arrangement of field experiments. J Min Agric Gr Brit 1926, 33:503-513.
    • (1926) J Min Agric Gr Brit , vol.33 , pp. 503-513
    • Fisher, R.1
  • 42
    • 0001314489 scopus 로고    scopus 로고
    • The appropriate use of null hypothesis testing
    • Frick R. The appropriate use of null hypothesis testing. Psychological Methods 1996, 1(4):379-390.
    • (1996) Psychological Methods , vol.1 , Issue.4 , pp. 379-390
    • Frick, R.1
  • 43
    • 0002203740 scopus 로고    scopus 로고
    • On replications in business and economics research: The QJBE case
    • Fuess S. On replications in business and economics research: The QJBE case. Quarterly Journal of Business & Economics 1996, 35:3-13.
    • (1996) Quarterly Journal of Business & Economics , vol.35 , pp. 3-13
    • Fuess, S.1
  • 44
    • 22444451975 scopus 로고    scopus 로고
    • The tea bag experiment: More evidence on incentives in mail surveys
    • Gendall P., Hoek J., Brennan M. The tea bag experiment: More evidence on incentives in mail surveys. Journal of the Market Research Society 1998, 40(October):347-351.
    • (1998) Journal of the Market Research Society , vol.40 , Issue.OCTOBER , pp. 347-351
    • Gendall, P.1    Hoek, J.2    Brennan, M.3
  • 45
    • 0004207959 scopus 로고    scopus 로고
    • University of Chicago Press, Chicago
    • Giere R. Science without laws 1999, University of Chicago Press, Chicago.
    • (1999) Science without laws
    • Giere, R.1
  • 46
    • 0039427433 scopus 로고
    • Hypothetico-deductivism is hopeless
    • Glymour C. Hypothetico-deductivism is hopeless. Philosophy in Science 1980, 47:322-325.
    • (1980) Philosophy in Science , vol.47 , pp. 322-325
    • Glymour, C.1
  • 47
    • 0004121043 scopus 로고
    • Princeton University Press, Princeton
    • Glymour C. Theory and evidence 1980, Princeton University Press, Princeton.
    • (1980) Theory and evidence
    • Glymour, C.1
  • 48
    • 0002479329 scopus 로고
    • The effects of music in advertising on choice behavior: A classical conditioning approach
    • Gorn G. The effects of music in advertising on choice behavior: A classical conditioning approach. Journal of Marketing 1982, 46(Winter):94-101.
    • (1982) Journal of Marketing , vol.46 , Issue.WINTER , pp. 94-101
    • Gorn, G.1
  • 50
    • 0016437295 scopus 로고
    • Consequences of prejudice against the null hypothesis
    • Greenwald A. Consequences of prejudice against the null hypothesis. Psychological Bulletin 1975, 82(January):1-20.
    • (1975) Psychological Bulletin , vol.82 , Issue.JANUARY , pp. 1-20
    • Greenwald, A.1
  • 51
    • 21144460274 scopus 로고
    • Assumptions for statistical inference
    • Hahn G., Meeker W. Assumptions for statistical inference. American Statistician 1993, 47(February):1-11.
    • (1993) American Statistician , vol.47 , Issue.FEBRUARY , pp. 1-11
    • Hahn, G.1    Meeker, W.2
  • 52
    • 30644456701 scopus 로고    scopus 로고
    • An abductive theory of scientific method
    • Haig B. An abductive theory of scientific method. Psychological Methods 2005, 10(4):371-388.
    • (2005) Psychological Methods , vol.10 , Issue.4 , pp. 371-388
    • Haig, B.1
  • 53
    • 36749070162 scopus 로고    scopus 로고
    • The field of management's devotion to theory: Too much of a good thing?
    • Hambrick D. The field of management's devotion to theory: Too much of a good thing?. Academy of Management Journal 2007, 50(December):1346-1352.
    • (2007) Academy of Management Journal , vol.50 , Issue.DECEMBER , pp. 1346-1352
    • Hambrick, D.1
  • 54
    • 0002469974 scopus 로고
    • Inference to the best explanation
    • Harman G. Inference to the best explanation. Philosophical Review 1965, 74(January):88-95.
    • (1965) Philosophical Review , vol.74 , Issue.JANUARY , pp. 88-95
    • Harman, G.1
  • 59
    • 0000485523 scopus 로고
    • Replications and extensions in marketing: rarely published but quite contrary
    • Hubbard R., Armstrong J. Replications and extensions in marketing: rarely published but quite contrary. International Journal of Research in Marketing 1994, 11(June):233-248.
    • (1994) International Journal of Research in Marketing , vol.11 , Issue.JUNE , pp. 233-248
    • Hubbard, R.1    Armstrong, J.2
  • 60
    • 0042074083 scopus 로고    scopus 로고
    • Confusion over measures of evidence (p's) versus errors (α's) in classical statistical testing (with discussion)
    • Hubbard R., Bayarri M. Confusion over measures of evidence (p's) versus errors (α's) in classical statistical testing (with discussion). American Statistician 2003, 57(August):171-182.
    • (2003) American Statistician , vol.57 , Issue.AUGUST , pp. 171-182
    • Hubbard, R.1    Bayarri, M.2
  • 61
    • 84990317335 scopus 로고    scopus 로고
    • How the emphasis on "original" empirical marketing research impedes knowledge development
    • Hubbard R., Lindsay R. How the emphasis on "original" empirical marketing research impedes knowledge development. Market Theory 2002, 2(December):381-402.
    • (2002) Market Theory , vol.2 , Issue.DECEMBER , pp. 381-402
    • Hubbard, R.1    Lindsay, R.2
  • 62
    • 0041563608 scopus 로고
    • Replications in the finance literature: An empirical study
    • Hubbard R., Vetter D. Replications in the finance literature: An empirical study. Quarterly Journal of Business & Economics 1991, 30(Autumn):70-81.
    • (1991) Quarterly Journal of Business & Economics , vol.30 , Issue.AUTUMN , pp. 70-81
    • Hubbard, R.1    Vetter, D.2
  • 63
    • 0039043448 scopus 로고
    • The publication incidence of replications and critical commentary in economics
    • Hubbard R., Vetter D. The publication incidence of replications and critical commentary in economics. The American Economist 1992, 36(Spring):29-34.
    • (1992) The American Economist , vol.36 , Issue.SPRING , pp. 29-34
    • Hubbard, R.1    Vetter, D.2
  • 64
    • 0030077015 scopus 로고    scopus 로고
    • An empirical comparison of published replication research in accounting, economics, finance, management, and marketing
    • Hubbard R., Vetter D. An empirical comparison of published replication research in accounting, economics, finance, management, and marketing. Journal of Business Research 1996, 35(February):153-164.
    • (1996) Journal of Business Research , vol.35 , Issue.FEBRUARY , pp. 153-164
    • Hubbard, R.1    Vetter, D.2
  • 65
    • 0009163136 scopus 로고    scopus 로고
    • Journal prestige and the publication frequency of replication research in the finance literature
    • Hubbard R., Vetter D. Journal prestige and the publication frequency of replication research in the finance literature. Quarterly Journal of Business & Economics 1997, 36(Autumn):3-14.
    • (1997) Quarterly Journal of Business & Economics , vol.36 , Issue.AUTUMN , pp. 3-14
    • Hubbard, R.1    Vetter, D.2
  • 66
    • 0000264634 scopus 로고    scopus 로고
    • Replication in strategic management: Scientific testing for validity, generalizability, and usefulness
    • Hubbard R., Vetter D., Little E. Replication in strategic management: Scientific testing for validity, generalizability, and usefulness. Strategic Management Journal 1998, 19(March):243-254.
    • (1998) Strategic Management Journal , vol.19 , Issue.MARCH , pp. 243-254
    • Hubbard, R.1    Vetter, D.2    Little, E.3
  • 68
    • 0035540385 scopus 로고    scopus 로고
    • The desperate need for replications
    • Hunter J. The desperate need for replications. Journal of Consumer Research 2001, 28(June):149-158.
    • (2001) Journal of Consumer Research , vol.28 , Issue.JUNE , pp. 149-158
    • Hunter, J.1
  • 70
    • 0000000945 scopus 로고
    • The effect of background music in advertising: A reassessment
    • Kellaris J., Cox A. The effect of background music in advertising: A reassessment. Journal of Consumer Research 1989, 16(June):113-118.
    • (1989) Journal of Consumer Research , vol.16 , Issue.JUNE , pp. 113-118
    • Kellaris, J.1    Cox, A.2
  • 72
    • 0001856506 scopus 로고
    • Simplicity, scientific inference and econometric modelling
    • Keuzenkamp H., McAleer M. Simplicity, scientific inference and econometric modelling. The Econometrics Journal 1995, 105(January):1-21.
    • (1995) The Econometrics Journal , vol.105 , Issue.JANUARY , pp. 1-21
    • Keuzenkamp, H.1    McAleer, M.2
  • 74
    • 0030517592 scopus 로고    scopus 로고
    • Practical significance: A concept whose time has come
    • Kirk R. Practical significance: A concept whose time has come. Educational and Psychological Measurement 1996, 56(October):746-759.
    • (1996) Educational and Psychological Measurement , vol.56 , Issue.OCTOBER , pp. 746-759
    • Kirk, R.1
  • 76
    • 0002479337 scopus 로고
    • Falsification and the methodology of research programmes
    • Cambridge University Press, Cambridge, I. Lakatos, A. Musgrave (Eds.)
    • Lakatos I. Falsification and the methodology of research programmes. Criticism and the growth of knowledge 1970, 91-196. Cambridge University Press, Cambridge. I. Lakatos, A. Musgrave (Eds.).
    • (1970) Criticism and the growth of knowledge , pp. 91-196
    • Lakatos, I.1
  • 79
    • 0001358276 scopus 로고
    • A study of marketing generalizations
    • Leone R., Schultz R. A study of marketing generalizations. Journal of Marketing 1980, 44(Winter):10-18.
    • (1980) Journal of Marketing , vol.44 , Issue.WINTER , pp. 10-18
    • Leone, R.1    Schultz, R.2
  • 81
    • 0000117875 scopus 로고
    • Incorporating statistical power into the test of significance procedure: A methodological and empirical inquiry
    • Lindsay R. Incorporating statistical power into the test of significance procedure: A methodological and empirical inquiry. Behavioral Research in Accounting 1993, 5:211-236.
    • (1993) Behavioral Research in Accounting , vol.5 , pp. 211-236
    • Lindsay, R.1
  • 82
    • 84984227735 scopus 로고
    • Publication system biases associated with the statistical testing paradigm
    • Lindsay R. Publication system biases associated with the statistical testing paradigm. Contemporary Accounting Research 1994, 11:33-57.
    • (1994) Contemporary Accounting Research , vol.11 , pp. 33-57
    • Lindsay, R.1
  • 83
    • 0001848619 scopus 로고
    • Reconsidering the status of tests of significance: An alternative criterion of adequacy
    • Lindsay R. Reconsidering the status of tests of significance: An alternative criterion of adequacy. Accounting, Organizations and Society 1995, 20(1):35-53.
    • (1995) Accounting, Organizations and Society , vol.20 , Issue.1 , pp. 35-53
    • Lindsay, R.1
  • 84
    • 84953202889 scopus 로고
    • The design of replicated studies
    • Lindsay R., Ehrenberg A. The design of replicated studies. American Statistician 1993, 47(August):217-228.
    • (1993) American Statistician , vol.47 , Issue.AUGUST , pp. 217-228
    • Lindsay, R.1    Ehrenberg, A.2
  • 86
    • 36348960627 scopus 로고    scopus 로고
    • The case for inductive theory building
    • Locke E. The case for inductive theory building. Journal of Management 2007, 33(December):867-890.
    • (2007) Journal of Management , vol.33 , Issue.DECEMBER , pp. 867-890
    • Locke, E.1
  • 90
    • 0011629953 scopus 로고
    • Organizational systematics: Taxonomic lessons from biology
    • McKelvey B. Organizational systematics: Taxonomic lessons from biology. Management Science 1978, 24:1428-1440.
    • (1978) Management Science , vol.24 , pp. 1428-1440
    • McKelvey, B.1
  • 91
    • 85050414791 scopus 로고
    • Theory-testing in psychology and physics: A methodological paradox
    • Meehl P. Theory-testing in psychology and physics: A methodological paradox. Philosophy in Science 1967, 34(June):103-115.
    • (1967) Philosophy in Science , vol.34 , Issue.JUNE , pp. 103-115
    • Meehl, P.1
  • 92
    • 0030099604 scopus 로고    scopus 로고
    • The perceptions and usage of statistical power in applied psychology and management research
    • Mone M., Mueller G., Mauland W. The perceptions and usage of statistical power in applied psychology and management research. Personnel Psychology 1996, 49:103-120.
    • (1996) Personnel Psychology , vol.49 , pp. 103-120
    • Mone, M.1    Mueller, G.2    Mauland, W.3
  • 95
    • 0039251288 scopus 로고    scopus 로고
    • From statistics to statistical science (with discussion)
    • Nelder J. From statistics to statistical science (with discussion). Statistician 1999, 48:257-269.
    • (1999) Statistician , vol.48 , pp. 257-269
    • Nelder, J.1
  • 96
    • 0034203345 scopus 로고    scopus 로고
    • Null hypothesis significance testing: A review of an old and continuing controversy
    • Nickerson R. Null hypothesis significance testing: A review of an old and continuing controversy. Psychological Methods 2000, 5(2):241-301.
    • (2000) Psychological Methods , vol.5 , Issue.2 , pp. 241-301
    • Nickerson, R.1
  • 98
    • 33745811067 scopus 로고    scopus 로고
    • Seven reasons why marketing practitioners should ignore marketing academic research
    • November P. Seven reasons why marketing practitioners should ignore marketing academic research. Australasian Marketing Journal 2004, 12(2):39-50.
    • (2004) Australasian Marketing Journal , vol.12 , Issue.2 , pp. 39-50
    • November, P.1
  • 100
    • 1342328905 scopus 로고    scopus 로고
    • Management control and performance management: Whence and whither?
    • Otley D. Management control and performance management: Whence and whither?. British Accounting Review 2003, 35:309-326.
    • (2003) British Accounting Review , vol.35 , pp. 309-326
    • Otley, D.1
  • 101
    • 0030336428 scopus 로고    scopus 로고
    • The power of replications and replications of power
    • Ottenbacher K. The power of replications and replications of power. American Statistician 1996, 50(August):271-275.
    • (1996) American Statistician , vol.50 , Issue.AUGUST , pp. 271-275
    • Ottenbacher, K.1
  • 103
    • 0035063893 scopus 로고    scopus 로고
    • Low p-values or narrow confidence intervals; Which are more durable?
    • Poole C. Low p-values or narrow confidence intervals; Which are more durable?. Epidemiology 2001, 12(May):291-294.
    • (2001) Epidemiology , vol.12 , Issue.MAY , pp. 291-294
    • Poole, C.1
  • 108
    • 0003016672 scopus 로고
    • Replication in advertising research: 1977, 1978, 1979
    • Reid L., Soley L., Wimmer R. Replication in advertising research: 1977, 1978, 1979. Journal of Advertising 1981, 10:3-13.
    • (1981) Journal of Advertising , vol.10 , pp. 3-13
    • Reid, L.1    Soley, L.2    Wimmer, R.3
  • 109
    • 33746341926 scopus 로고
    • The "file drawer problem" and tolerance for null results
    • Rosenthal R. The "file drawer problem" and tolerance for null results. Psychological Bulletin 1979, 86(May):638-641.
    • (1979) Psychological Bulletin , vol.86 , Issue.MAY , pp. 638-641
    • Rosenthal, R.1
  • 111
    • 0000674632 scopus 로고    scopus 로고
    • Good science is abductive, not hypothetico-deductive
    • Erlbaum, Mahwah, NJ, L.L. Harlow, S.A. Mulaik, J.H. Steiger (Eds.)
    • Rozeboom W. Good science is abductive, not hypothetico-deductive. What if there were no significance tests? 1997, 335-391. Erlbaum, Mahwah, NJ. L.L. Harlow, S.A. Mulaik, J.H. Steiger (Eds.).
    • (1997) What if there were no significance tests? , pp. 335-391
    • Rozeboom, W.1
  • 114
    • 0000724985 scopus 로고    scopus 로고
    • Statistical significance testing and cumulative knowledge in psychology: Implications for the training of researchers
    • Schmidt F. Statistical significance testing and cumulative knowledge in psychology: Implications for the training of researchers. Psychological Methods 1996, 1(1):115-129.
    • (1996) Psychological Methods , vol.1 , Issue.1 , pp. 115-129
    • Schmidt, F.1
  • 116
    • 33746773121 scopus 로고    scopus 로고
    • Overcoming theory-practice inconsistencies: Critical realism and information systems research
    • Smith M. Overcoming theory-practice inconsistencies: Critical realism and information systems research. Inform Organiz 2006, 16:191-211.
    • (2006) Inform Organiz , vol.16 , pp. 191-211
    • Smith, M.1
  • 117
    • 55749115075 scopus 로고
    • Keeping a butterfly and an elephant in a house of cards: The elements of exceptional success
    • Starbuck W. Keeping a butterfly and an elephant in a house of cards: The elements of exceptional success. Journal of Management Studies 1993, 30:885-921.
    • (1993) Journal of Management Studies , vol.30 , pp. 885-921
    • Starbuck, W.1
  • 119
    • 84948889709 scopus 로고
    • Structural model evaluation and modification: An interval estimation approach
    • Steiger J. Structural model evaluation and modification: An interval estimation approach. Multivariate Behavioral Research 1990, 25(April):173-180.
    • (1990) Multivariate Behavioral Research , vol.25 , Issue.APRIL , pp. 173-180
    • Steiger, J.1
  • 120
    • 21844523713 scopus 로고
    • Publication decisions revisited: The effect of the outcome of statistical tests on the decision to publish and vice versa
    • Sterling T., Rosenbaum W., Weinkam J. Publication decisions revisited: The effect of the outcome of statistical tests on the decision to publish and vice versa. American Statistician 1995, 49(February):108-112.
    • (1995) American Statistician , vol.49 , Issue.FEBRUARY , pp. 108-112
    • Sterling, T.1    Rosenbaum, W.2    Weinkam, J.3
  • 121
    • 0002523984 scopus 로고
    • Critical introduction and afterword
    • University of Illinois Press, Urbana, and 617-730, F. Suppe (Ed.)
    • Suppe F. Critical introduction and afterword. The structure of scientific theories 1977, 3-241. University of Illinois Press, Urbana, and 617-730. 2nd ed. F. Suppe (Ed.).
    • (1977) The structure of scientific theories , pp. 3-241
    • Suppe, F.1
  • 123
    • 0033246748 scopus 로고    scopus 로고
    • Replication and theory development in organizational science: A critical realist perspective
    • Tsang E., Kwan K. Replication and theory development in organizational science: A critical realist perspective. Academy of Management Review 1999, 24(October):759-780.
    • (1999) Academy of Management Review , vol.24 , Issue.OCTOBER , pp. 759-780
    • Tsang, E.1    Kwan, K.2
  • 124
    • 0001252212 scopus 로고
    • Conclusions vs. decisions
    • Tukey J. Conclusions vs. decisions. Technometrics 1960, 2:423-433.
    • (1960) Technometrics , vol.2 , pp. 423-433
    • Tukey, J.1
  • 125
    • 0001793787 scopus 로고
    • We need both exploratory and confirmatory
    • Tukey J. We need both exploratory and confirmatory. American Statistician 1980, 34(February):23-25.
    • (1980) American Statistician , vol.34 , Issue.FEBRUARY , pp. 23-25
    • Tukey, J.1
  • 127
    • 0035542107 scopus 로고    scopus 로고
    • The perils of n=1
    • Wells W. The perils of n=1. Journal of Consumer Research 2001, 28(December):494-498.
    • (2001) Journal of Consumer Research , vol.28 , Issue.DECEMBER , pp. 494-498
    • Wells, W.1
  • 128
    • 22644449648 scopus 로고    scopus 로고
    • Experimentation in the 21st century: The importance of external validity
    • Winer R. Experimentation in the 21st century: The importance of external validity. Journal of the Academy of Marketing Science 1999, 27(Summer):349-358.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , Issue.SUMMER , pp. 349-358
    • Winer, R.1
  • 129
    • 84946655744 scopus 로고
    • The influence of statistical methods for research workers on the development of the science of statistics
    • Yates F. The influence of statistical methods for research workers on the development of the science of statistics. Journal of the American Statistical Association 1951, 46(March):19-34.
    • (1951) Journal of the American Statistical Association , vol.46 , Issue.MARCH , pp. 19-34
    • Yates, F.1
  • 132


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.