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Volumn 23, Issue 5, 2011, Pages 667-683

Global vs local brand perceptions among Thais and Turks

Author keywords

Brands; Consumer behaviour; Consumer values; Cross cultural studies; Global brands; Globalization; Local brands; Thailand; Turkey

Indexed keywords


EID: 84877254143     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851111183084     Document Type: Article
Times cited : (25)

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