Industrial pricing: Theory and managerial practice

Marketing Science

Volumn 18, Issue 3, 1999, Pages 435-454

  Noble, Peter M ^a   Gruca, Thomas S ^b  

^a HUMBOLDT STATE UNIVERSITY   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

Industrial marketing; Pricing research

Indexed keywords

EID: 0033235396     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.3.435     Document Type: Article

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