Engineering new-product success: The new-product pricing process at Emerson

Industrial Marketing Management

Volumn 31, Issue 1, 2002, Pages 51-64

  Bernstein, Jerry ^b   Macias, David ^a,c  

^a Fisher Rosemount   (United States)

^b Emerson Electric   (United States)

^c Emerson Price Improvement Team   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10344240952     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(00)00116-4     Document Type: Article

References (3)

1. Bowen, H. K., Clark, K. B., Holloway, C. A., and Wheelwright, S. C.: Development Projects: The Engine of Renewal. Harvard Business Review 72, 110-120(1994).
2. Bacon, G., Beckman, S., Mowery, D., Wilson, E.: Managing Product Definition in High Technology Industries: A Pilot Study. California Management Review 36(3), 32-56 (1994).
3. Bhote, K.: Beyond Customer Satisfaction to Customer Loyalty. American Management Association, New York, 1996.