Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products

Marketing Letters

Volumn 24, Issue 2, 2013, Pages 191-203

  Melnyk, Vladimir ^a   van Herpen, Erica ^b   Fischer, Arnout R H ^b   van Trijp, Hans C M ^b  

^a DEPARTMENT OF BUSINESS ADMINISTRATION   (Spain)

^b WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Attitude; Descriptive norm; Injunctive norm; Intention; Regulatory focus; Social norm

Indexed keywords

EID: 84876439448     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-013-9234-5     Document Type: Article

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