Do sustainable products make us prevention focused?

Marketing Letters

Volumn 24, Issue 2, 2013, Pages 177-189

  Bullard, Olya ^a   Manchanda, Rajesh V ^a  

^a UNIVERSITY OF MANITOBA   (Canada)

Author keywords

Marketing; Regulatory fit; Regulatory focus; Sustainability

Indexed keywords

EID: 84876427350     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9221-2     Document Type: Article

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