Good customers: The value of customers by mode of acquisition

Australasian Marketing Journal

Volumn 21, Issue 2, 2013, Pages 119-125

  Uncles, Mark D ^a   East, Robert ^b,c   Lomax, Wendy ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b KINGSTON UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Customer acquisition; Customer value; Recommendation; Referral; Social amplification; Word of mouth

Indexed keywords

EID: 84876335917     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2013.02.003     Document Type: Article

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