The NPS and the ACSI: A critique and an alternative metric

International Journal of Market Research

Volumn 53, Issue 3, 2011, Pages 327-346

  East, Robert ^a   Romaniuk, Jenni ^b   Lomax, Wendy ^c  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859983448     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJMR-53-3-327-346     Document Type: Article

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