Designing Service Guarantees With Construal Fit: Effects of Temporal Distance on Consumer Responses to Service Guarantees

Journal of Service Research

Volumn 16, Issue 2, 2013, Pages 202-215

  Jin, Liyin ^a   He, Yanqun ^a  

^a FUDAN UNIVERSITY   (China)

Author keywords

construal fit; construal levels; service guarantee; temporal distance

Indexed keywords

EID: 84876164432     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670512468330     Document Type: Review

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