Advance-selling as a competitive marketing tool

International Journal of Research in Marketing

Volumn 22, Issue 3, 2005, Pages 351-373

  Shugan, Steven M ^a   Xie, Jinhong ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Advance pricing; Advance selling; Advance ticketing; Competition; Pricing; Services marketing

Indexed keywords

EID: 27244440317     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2004.11.004     Document Type: Article

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