Success factors in mobile viral marketing: A multi-case study approach

Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007

Volumn , Issue , 2007, Pages

  Pousttchi, Key ^a   Wiedemann, Dietmar G ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

MOBILE COMPUTING; STANDARDS;

CASE STUDY APPROACH; CONFERENCE PROCEEDINGS; INTERNATIONAL CONFERENCES; MOBILE BUSINESS; MOBILE MARKETING; NEW FORMS; RESEARCH APPROACH; SUCCESS FACTORS; VIRAL MARKETING;

MARKETING;

EID: 46649118662     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2007.61     Document Type: Conference Paper

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