Effects of watermark and music on mobile message advertisements

International Journal of Human Computer Studies

Volumn 64, Issue 9, 2006, Pages 905-914

  Patrick Rau, Pei Luen ^a   Chen, Duye ^a  

^a TSINGHUA UNIVERSITY   (China)

Author keywords

Advertisement music; Mobile advertisements; Transparent user interface; Watermark

Indexed keywords

COMPUTER MUSIC; DIGITAL WATERMARKING; INTERNET; MARKETING; ONLINE SYSTEMS; USER INTERFACES;

ADVERTISEMENT MUSIC; MOBILE ADVERTISEMENTS; TRANSPARENT USER INTERFACE; WATERMARK;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 33745675968     PISSN: 10715819     EISSN: 10959300     Source Type: Journal    
DOI: 10.1016/j.ijhcs.2006.04.003     Document Type: Article

References (47)

1. Albers M.J., and Kim L. User web characteristics using palm handhelds for information retrieval. Technology and Teamwork, 2000 IEEE (2000) 125-135
2. Alpert J.I., and Alpert M.I. Music influences on mood and purchase intentions. Psychology and Marketing 7 2 (1990) 109-133
3. Benway J.P., and Lane D.M. Banner blindness: web searchers often miss "Obvious" links. Internetworking: ITG Newsletter 1 3 (1998)
4. Bezjian-Avery A., Calder B., and Iacobucci D. New media interactive advertising vs. traditional advertising. Journal of Advertising Research 38 (1998) 23-32
5. Bowes, J., Dearman, D., Perkins, R., 2003. Transparency for item highlighting. Poster Presentation at Graphics Interface 2003, Halifax, Nova Scoita.
6. Chandrinos, K.V., Trahanias, P.E., 1998. Beyond HTML: web-based information systems. In: Sixth Delos Workshop, 17-19 June 1998, Tomar, Portugal.
7. Fischer, E., Haines, R., Price, T., 1980. Cognitive issue in head-up displays. NASA Technical Paper 1711, NASA, Washington, DC.
8. Gardner M.P. Mood states and consumer behavior: a critical review. Journal of Consumer Research 12 (1985) 281-300
9. Gorn G.J. The effects of music in advertisements on choice behavior: a classical conditioning approach. Journal of Marketing 46 (1982) 94-101
10. Ha L. Advertising clutter in consumer magazines: dimensions and effects. Journal of Advertising Research 36 4 (1996) 76-84
11. Harrison, B.L., Ishii, H., Vicente, K.J., Buxton, B., 1995a. Transparent layered user interfaces: an evaluation of a display design space to enhance focused and divided attention. In: Proceedings of CHI'95, Denver, Colorado, pp. 317-324.
12. Harrison, B.L., Kurtenbach, G., Vicente, K.J., 1995b. An experimental evaluation of transparent user interface tools and information content evaluation. In: Proceedings of the UIST '95, pp. 81-90.
13. Hecker S. Music for advertisements effect. Psychology and Marketing 1 (1984) 3-8
14. Hettinger H.S. A Decade of Radio Advertisements (1933), University of Chicago Press, Chicago
15. Hung K. Framing meaning perceptions with music: the case of teaser ads. Journal of Advertising 30 (2001) 39-50
16. Internet Advertising Bureau, 2002. Ad Unit Guidelines, http://www.iab.net/standards/adunits.asp, December 20, 2002.
17. Ishii, H., 1990. TeamWorkstation: towards a seamless shared workspace. In: Proceedings of CSCW90, Los Angeles, CA, pp. 13-26.
18. Ishii, H., Kobayashi, M., 1992. Clearboard: a seamless medium for shared drawing and conversation with eye contact. In: Proceedings of CHI'92, Monterey, CA, pp. 525-532.
19. Kahneman D. Attention and Effort (1973), Pretence Hall, Englewood Cliffs, NJ
20. Kamvar, M., Chiu, P., Wilcox, L., Casi, S., Lertsithichai, S., 2004. MiniMedia Surfer: browsing video segments on small displays. CHI 2004 Short Paper, April 27, 2004.
21. Kellaris J.J., Anthony D.C., and Dena C. The effect of background music on Ad processing: a contingency explanation. Journal of Marketing 57 4 (1993) 114-125
22. Kramer, A., 1994. Translucent patches: dissolving windows. In: Proceedings of UIST'94, pp. 121-130.
23. Krumhansl C.L. Memory for musical surface. Memory and Cognition 19 4 (1991) 401-411
24. Larish, I., Wickens, C.D., 1991. Attention and HUDs: Flying in the dark?. In: Proceedings of the Society for Information Display. Society of Information Display, Playa del Rey, CA.
25. Leiberman, H., 1994. Powers of ten thousand: a translucent zooming technique. Demonstration at UIST94.
26. Levin J.R., Anglin G.J., and Carney R.N. On empirically validating functions of pictures in prose. In: Willows D.A., and Houghton H.A. (Eds). The Psychology of Illustration vol. 1 (1987), Springer, Berlin
27. Macinnis D.J., and Park C.W. The differential role of characteristics of music on high and low involvement consumers' processing of advertisements. Journal of Consumer Research 18 2 (1991) 161-173
28. Mandler G. The structure of value: accounting for taste. In: Clarke M.S., and Fiske S.T. (Eds). Perception, Cognition and Development: International Analysis (1982), Lawrence Erlbaum Associates, Hillsdale, NJ
29. Martin R.C., Wogalter M.S., and Forlano J.G. Reading comprehension in the presence of unattended speech and music. Journal of Memory and Language 27 (1988) 382-398
30. Masui, N., Okazaki, T., Tonomura, Y., 1999. Proposal and evaluation of user interface for personal digital assistants. In: Proceedings of the Eighth International Conference on Human-Computer Interaction, Munich, Germany, August 22-26, 1999, 1, pp. 968-972.
31. Meyers-Levy J., and Tybout A.M. Schema congruity as a basis for product evaluation. Journal of Consumer Research 16 1 (1989) 39-54
32. Mobile Streams, 2001. Next messaging-An Introduction to SMS, EMS and MMS, http://www.NextMessaging.com, July 3, 2003.
33. Neisser U. Cognitive Psychology (1967), Appleton-Century-Crofts, New York
34. Neisser U., and Becklen R. Selective looking: attention to visually specified events. Cognitive Psychology 7 4 (1975) 480-494
35. Park C.W., and Young S.M. Consumer response to television commercials: the impact of involvement and background music on brand attitude formation. Journal of Marketing Research 23 1 (1986) 11-24
36. Peracchio L.A., and Tybout A.M. The moderating role of prior knowledge in schema-based product evaluation. Journal of Consumer Research 23 3 (1996) 11-24
37. Rae N., and Brennan M. The relative effectiveness of sound and animation in Web banner advertisements. Marketing Bulletin 9 (1998) 76-82
38. Roehm M.L. Instrumental vs. vocal versions of popular music in advertisements. Journal of Advertisement Research 41 3 (2001) 49
39. Slamecka N.J., and Fevreiski J. The generation effect when generation fails. Journal of Verbal Learning and Verbal Behavior 22 (1983) 153-163
40. Tayyari, F., Smith, J.L., 1987. Effect of music on performance in human-cmputer interface. In: Proceedings of the 31st Annual Meeting of the Human Factors Society. Santa Monica, CA: Human Factors Society, pp. 1321-1325.
41. Tharp, P., 1989. To sing's the thing, in jingles. New York post, April 11.
42. WAA, 2001. http://www.waaglobal.org/.
43. Wallace W.T. Jingles in advertisements: can they improve recall?. Advances in Consumer Research 18 (1991) 239-242
44. Wickens C.D., and Hollands J.G. Engineering Psychology and Human Performance (2000), Prentice-Hall, London
45. Wickens, C.D., Martin-Emerson, R., Larish, I., 1993. Attentional tunneling and the head-up display. In: Proceedings of the Seventh International Symposium on Aviation Psychology. Dept. of Aviation, Ohio State University, Columbus, OH.
46. Zeff R., and Aronson B. Advertising on the Internet (1997), Wiely, New York
47. Zhao, J., 1997. Applying digital watermarking techniques to online multimedia commerce. In: Proceedings of the International Conference on Imaging Science, Systems, and Applications (CISSA97), June 30-July 3, 1997, Las Vegas, USA.