Exploring the concept of mobile viral marketing through case study research

Lecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI)

Volumn P-104, Issue , 2007, Pages 49-60

  Wiedemann, Dietmar G ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

CASE STUDY RESEARCH; DESCRIPTION MODEL; STANDARD TYPE; VIRAL MARKETING;

COMMERCE; RESEARCH;

MARKETING;

EID: 84880214181     PISSN: 16175468     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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