Age matters: Short Message Service advertising reading behaviours

International Journal of Mobile Communications

Volumn 11, Issue 2, 2013, Pages 159-175

  Chang, Yuhmiin ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Advertising; Age; Expectation; Mobile advertising; Mobile communication; Perceived relevance; Reading behaviours; Short message service; SMS

Indexed keywords

AGE; EXPECTATION; MOBILE ADVERTISING; MOBILE COMMUNICATIONS; PERCEIVED RELEVANCES; READING BEHAVIOURS; SHORT MESSAGE SERVICES; SMS;

COMPUTER APPLICATIONS; ELECTRICAL ENGINEERING;

MARKETING;

EID: 84875644641     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2013.052639     Document Type: Article

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