Young consumers' motives for using SMS and perceptions towards SMS advertising

Direct Marketing

Volumn 3, Issue 2, 2009, Pages 97-108

  Phau, Ian ^a   Teah, Min ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Advertising; Consumer behaviour; Mobile communication systems

Indexed keywords

EID: 70149102630     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930910964768     Document Type: Article

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