Content relevance and delivery time of SMS advertising

International Journal of Mobile Communications

Volumn 9, Issue 1, 2011, Pages 19-38

  Rau, Pei Luen Patrick ^a   Zhang, Ting ^a   Shang, Xiaoli ^a   Zhou, Jia ^a  

^a TSINGHUA UNIVERSITY   (China)

Author keywords

Attitude; Content relevance; Delivery time; Involvement; Mobile advertising; Mobile commerce; Mobile communication; Purchase intention; SMS advertising

Indexed keywords

ATTITUDE; CONTENT RELEVANCE; DELIVERY TIME; INVOLVEMENT; MOBILE ADVERTISING; MOBILE COMMERCE; MOBILE COMMUNICATIONS; PURCHASE INTENTION; SMS ADVERTISING;

COMMERCE; SALES; TELEPHONE SYSTEMS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 78651287967     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2011.037953     Document Type: Article

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