Examining user behavioral response to SMS ads: Implications for the evolution of the mobile phone as a bona-fide medium

Telematics and Informatics

Volumn 27, Issue 1, 2010, Pages 32-41

  Wei, Ran ^a   Xiaoming, Hao ^b   Pan, Ji ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Mobile advertising; SMS (Short Message Service); Text messaging; Uses and gratifications

Indexed keywords

BEHAVIORAL RESPONSE; INTERACTIVE MARKETING; MOBILE ADVERTISING; MOBILE TELEPHONY; MOBILE-PHONE USERS; PRIVACY CONCERNS; SINGAPORE; SMS (SHORT MESSAGE SERVICE); TEXT MESSAGING; USES AND GRATIFICATIONS;

MARKETING; MOBILE PHONES; TELECOMMUNICATION EQUIPMENT; TELEPHONE; TELEPHONE SETS; TELEPHONE SYSTEMS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 69449087998     PISSN: 07365853     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tele.2009.03.005     Document Type: Article

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