Customer knowledge management via social media: The case of Starbucks

Journal of Knowledge Management

Volumn 17, Issue 2, 2013, Pages 237-249

  Chua, Alton Y K ^a   Banerjee, Snehasish ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Brick and mortar business; Business enterprise; Customer knowledge management; Knowledge management; Netnography; Social media

Indexed keywords

EID: 84875618197     PISSN: 13673270     EISSN: None     Source Type: Journal    
DOI: 10.1108/13673271311315196     Document Type: Article

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