Learning about customers: Managing B2B alliances between small technology startups and industry leaders

European Journal of Marketing

Volumn 47, Issue 3, 2013, Pages 431-462

  Perez, Lourdes ^a,b   Whitelock, Jeryl ^c   Florin, Juan ^d  

^a EADA BUSINESS SCHOOL   (Spain)

^b UNIVERSITAT POMPEU FABRA   (Spain)

^c BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

^d UNIVERSITY OF NEW HAMPSHIRE   (United States)

Author keywords

Alliances; B2B; Customers; Learning; Market orientation

Indexed keywords

EID: 84875597189     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561311297409     Document Type: Article

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