The joint effect of project-level exploratory and exploitative learning in new product development

European Journal of Marketing

Volumn 45, Issue 4, 2011, Pages 531-550

  Chu, Chih Peng ^a   Li, Ci Rong ^a   Lin, Chen Ju ^b  

^a NATIONAL DONG HWA UNIVERSITY   (Taiwan)

^b TZU CHI COLLEGE OF TECHNOLOGY   (Taiwan)

Author keywords

Learning; Market orientation; Product development; Taiwan; Workplace training

Indexed keywords

EID: 79953290557     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111111325     Document Type: Article

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