The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships

International Journal of Research in Marketing

Volumn 20, Issue 2, 2003, Pages 133-152

  Hernández Espallardo, Miguel ^a   Arcas Lario, Narciso ^b  

^a UNIVERSITY OF MURCIA   (Spain)

^b TECHNICAL UNIVERSITY OF CARTAGENA   (Spain)

Author keywords

Agricultural marketing cooperatives; Business to business partnerships; Coordination mechanisms; Market orientation

Indexed keywords

EID: 0038182896     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(03)00015-6     Document Type: Article

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