"Brands as Intentional Agents": Questions and extensions

Journal of Consumer Psychology

Volumn 22, Issue 2, 2012, Pages 195-198

  MacInnis, Deborah J ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Attachment; Competence; Consumer psychology; Preferences, Warmth

Indexed keywords

EID: 84860839213     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.10.004     Document Type: Article

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