Motivations for the brand avoidance relationship

Consumer-Brand Relationships: Theory and Practice

Volumn , Issue , 2012, Pages 57-73

  White, Allyn ^a   Breazeale, Michael ^b   Webster, Cynthia ^c  

^a EASTERN KENTUCKY UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

^c MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84875119273     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203128794     Document Type: Chapter

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