Mining target marketing groups from users' web of trust on epinions

AAAI Spring Symposium - Technical Report

Volumn SS-08-06, Issue , 2008, Pages 116-121

  Zhang, Yu ^a   Wu, Zhaohui ^a   Chen, Huajun ^a   Sheng, Hao ^a   Ma, Jun ^a  

^a ZHEJIANG UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; ELECTRIC NETWORK ANALYSIS; ELECTRONIC COMMERCE; GRAPH THEORY; MARKETING; PLANNING; SALES; SPRINGS (COMPONENTS); STRATEGIC PLANNING; TARGETS; VIRTUAL REALITY;

E-COMMERCE; MARKETING STRATEGIES; POTENTIAL CUSTOMERS; REAL-WORLD; SMALL TARGETS; SOCIAL INFORMATION PROCESSING; SOCIAL NETWORK ANALYSIS; TARGET MARKETING; TECHNICAL REPORTS; TRADITIONAL CLUSTERING; TRUST RELATIONSHIPS; VIRTUAL COMMUNITIES; WEB OF TRUST; WEB SITE;

CLUSTERING ALGORITHMS;

EID: 52449132677     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (13)

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