The power of grassroots influentials: The optimal hetorophily between sender and receiver

Proceedings - 12th IEEE International Conference on Computational Science and Engineering, CSE 2009

Volumn 4, Issue , 2009, Pages 456-462

  Yamamoto, Hikaru ^a   Matusmura, Naohiro ^b  

^a SEIKEI UNIVERSITY   (Japan)

^b OSAKA UNIVERSITY   (Japan)

Author keywords

Data mining; Optimal heterophily; Word of mouth

Indexed keywords

BLOGOSPHERES; CONSUMER BEHAVIORS; DIFFUSION PROCESS; EMPIRICAL ANALYSIS; INNOVATIVENESS; OFFLINE; SOCIAL RELATIONSHIPS; SURVEY DATA;

COMPUTER SCIENCE; DIFFUSION;

OPTIMIZATION;

EID: 70849125193     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/CSE.2009.354     Document Type: Conference Paper

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